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Legal notice
This Privacy Policy was last updated in June 2026. It applies to all visitors to SmartDogWellness.com. By using this website, you agree to the terms described below.
📅 Last updated: June 2026
1. Who We Are
SmartDogWellness (“we”, “our”, “us”) operates the website at smartdogwellness.com. We are the data controller for personal information collected through this site. For privacy enquiries, contact us at privacy@smartdogwellness.com.
2. What Information We Collect
Information you provide directly
- Newsletter sign-up: Your email address (and optionally your first name) when you subscribe to our mailing list.
- Contact form: Your name, email address, and the message content you submit.
- Free resource downloads: Your name and email address when you request a downloadable resource through our gated download system.
- Comments: If you leave a comment on our site (if comments are enabled), your name, email, and IP address are collected.
Information collected automatically
- Usage data: Pages visited, time on page, referring URL, browser type, device type, and operating system — collected via Google Analytics.
- IP address: Logged automatically by our web server for security purposes. Not linked to personal identity unless required for fraud prevention.
- Cookies: See Section 4 for full details.
Information we do not collect
We do not collect payment card details (all payments, if any, go through third-party processors), government ID numbers, or sensitive personal data such as health information about you.
3. How We Use Your Information
Email delivery
To send the free downloadable resource you requested. Without this, we cannot fulfil your download request.
Newsletter
To send weekly dog care tips and updates you subscribed to. You can unsubscribe at any time via the link in every email.
Analytics
To understand which content is most useful and improve the site. Data is aggregated and anonymised before analysis.
Security
To detect spam, fraud, and abuse. IP addresses may be blocked if associated with malicious activity.
Contact responses
To respond to enquiries submitted via our contact form. We retain contact form submissions for 12 months.
Legal compliance
To comply with applicable laws, regulations, or legal processes when required.
We do not sell, rent, or trade your personal information to any third party.
4. Cookies & Tracking Technologies
What are cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember preferences and understand how visitors use the site.
Cookies we use
Strictly necessary
WordPress session cookies required for the site to function correctly (e.g., form nonces for security). These cannot be disabled.
Analytics (Google Analytics)
_ga, _gid, _gat — track page views and user behaviour in anonymised, aggregated form. You can opt out via Google’s opt-out browser add-on or your browser’s cookie settings.
Advertising (Amazon Associates)
Amazon may set cookies when you click affiliate links. These are governed by Amazon’s Privacy Policy. We do not control these cookies.
Preferences
Optional cookies that remember your preferences (e.g., cookie consent status). Stored for 12 months.
Managing cookies
You can control and delete cookies through your browser settings. Disabling certain cookies may affect site functionality. For guidance, visit aboutcookies.org.
5. Third-Party Services
We use the following third-party services that may receive or process your data:
- Google Analytics — website analytics. Google Privacy Policy →
- Amazon Associates — affiliate links to Amazon products. Amazon Privacy Policy →
- Email service provider (e.g. Mailchimp / ConvertKit) — processes newsletter subscriptions and download delivery emails. Data is transferred to the provider’s servers. We ensure our provider complies with GDPR.
- Cloudflare — CDN and DDoS protection. Processes IP addresses for security purposes. Cloudflare Privacy Policy →
- WordPress.com / Hosting provider — website hosting. Server logs are retained for up to 30 days.
These services operate under their own privacy policies. We encourage you to review them independently.
6. How Long We Keep Your Data
Newsletter subscribers
Until you unsubscribe. After unsubscription, your email is suppressed (kept on a do-not-contact list) to prevent accidental re-addition.
Download leads
Your name and email are retained for 24 months from the date of your request, then permanently deleted from our systems.
Contact form submissions
Retained for 12 months to allow for follow-up, then deleted.
Analytics data
Aggregated and anonymised. Individual session data is retained for 26 months in Google Analytics (our default setting).
Server logs
IP addresses in server logs are retained for up to 30 days for security purposes, then automatically purged.
7. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Right to access — Request a copy of the data we hold about you.
- Right to rectification — Request correction of inaccurate data.
- Right to erasure (“right to be forgotten”) — Request deletion of your personal data, subject to any legal obligations we have to retain it.
- Right to restriction — Request that we restrict processing of your data in certain circumstances.
- Right to data portability — Request your data in a structured, machine-readable format.
- Right to object — Object to processing based on legitimate interests (including direct marketing).
- Right to withdraw consent — Where processing is based on consent (e.g., newsletter), you may withdraw at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, email privacy@smartdogwellness.com. We will respond within 30 days. We may ask you to verify your identity before acting on a request.
If you are in the EEA and believe we have not adequately addressed your concern, you have the right to lodge a complaint with your local data protection authority.
8. Children’s Privacy
SmartDogWellness is not directed at children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided personal information, we will delete it promptly. If you believe we have inadvertently collected such information, please contact us immediately at privacy@smartdogwellness.com.
9. Data Security
We implement appropriate technical and organisational measures to protect your personal information against accidental loss, unauthorised access, disclosure, or destruction. These measures include:
- HTTPS encryption for all data transmitted to and from our website
- Password-protected access to all systems storing personal data
- Regular WordPress and plugin security updates
- Limited staff access to personal data on a need-to-know basis
However, no internet transmission or storage system is 100% secure. We cannot guarantee absolute security of your data during transmission or storage.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page with a revised “Last updated” date. For significant changes, we will notify subscribers by email. Continued use of the site after changes constitutes acceptance of the updated policy.
For any privacy-related questions, data requests, or concerns, please contact: